Sulfate free keratin shampoo for color treated hair

Why Most Shampoos Fade Your Color Fast

Ever notice your hair color losing its punch just weeks after dyeing? It's not just bad luck—sulfates in regular shampoos are usually to blame. Sulfates act as harsh detergents, stripping away oils, yes, but also your expensive color. If you’ve spent good money on highlights or full color, this is a dealbreaker.

What Sulfates Actually Do

Sulfates like SLS and SLES are powerful cleansers. They create lots of lather, but that foamy action is strong enough to wash away the pigment molecules on every wash. You end up with dull, dry strands and faster fading.

Keratin and Sulfate-Free: The Winning Combo

Here’s the deal: keratin helps rebuild hair’s strength and smoothness, especially after coloring. Pair that with a sulfate free shampoo, and you get gentle cleansing without stripping color. Your hair feels softer, looks shinier, and resists breakage.

• Keratin: Repairs damage, smooths frizz, adds resilience
• Sulfate free: Cleans without removing color or natural oils

Common Mistakes to Avoid

• Using clarifying or deep-cleaning shampoos with color
• Washing hair too often (2–3 times per week is plenty)
• Skipping heat protection—color treated hair is more fragile
• Choosing "color safe" products that still contain mild sulfates

Choosing Shampoo That Won't Let You Down

If you want vibrant color and strong hair, look for these on the label:

• 100% sulfate free (not just “low sulfate”)
• Keratin or hydrolyzed keratin listed high in ingredients
• pH balanced for hair (helps color stay locked in)
• No parabens or harsh preservatives

Price Isn’t Everything

Expensive doesn’t always mean better. Some drugstore options work, but always double-check for hidden sulfates—sometimes they’re disguised with scientific names.

Quick Tip: Check for SLS, SLES, ALS, or TEA-Laureth Sulfate. If you spot any, move on.

Arish BIO-NATURAL Offers Real Results

If you want clean, color-protecting care, Arish BIO-NATURAL provides a sulfate free keratin shampoo designed for color treated hair. Our formula blends natural keratin with gentle cleansers to keep your color fresh and your hair strong. You can see all the details at arishbionatural.com.